The program

For every purchase you make, you will be credited with new points in the more than 200 stores, boutiques and restaurants subscribing to the initiative, where your desires are satisfied. And by entering your user ID and password, you can also collect points when purchasing SEA products and services online.


Not yet a member?

Take advantage of Welcome Kit:*

2 ViaMilano Fast Track accesses

200 bonus points

* at first purchase