News

Acqua di Parma

Publication Date: 18/05/2018

A new Acqua di Parma corner store inside the Dufry space in Linate.

Acqua di Parma is a brand born in 1916 at the sartorial level, by a farsighted Italian entrepreneur who had traveled a lot. In England he notes that men love to smell with fresh fragrances (colonies), something that was still unusual in Italy at the time.

Once back he devotes himself to the creation of the first male cologne water, using it to perfume the clothes that came out of the tailors. In the nineties the brand is re-launched by Montezemolo and Della Valle, thus becoming the high profile brand that we all know today.

Find the store in Linate and Malpensa, boarding area.